Privacy policy

This website collects the following information:

  • Form data (glasses model & colour you'd like, email address and optional message), that you submit directly to us. We will only contact you with these details if you us ask a question, your message warrants a reply or the products become available in the future (if you tell us you want a pair), in which case we will send you a single notification. 
  • News sign-ups (email address), that you submit directly to us. If you sign-up we will send you updates from time to time on the launch of the glasses.

We may share this information with a third party (an email service provider) in order to email you in the future, and also our processor Shopify, who provides the website platform and server hosting. You can read more about how Shopify uses your Personal Information here:

Under the General Data Protection Regulation (GDPR), the lawful bases we rely on processing this information are:

  • Your consent. You are able to remove consent at any time, by contacting us.
  • We have a legitimate interest.

Your data will be held for the time period of up to 2 years, after which point it will be securely destroyed.

Your data rights

Under data protection law, you have rights including:

  • Your right of access: you can ask us for copies of your personal information
  • Your right to rectification: you can ask us to rectify personal information you think is inaccurate or absent
  • Your right to erasure
  • Your right to restricting processing
  • Your right to object to processing
  • Your right to data portability

You are not required to pay any charges for exercising your rights. If you make a request, we have 1 month to respond to you. Please contact us at if you wish to make a request or complaint.

You can also contact the ICO if you are unhappy about the use of your data:


A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies necessary for the functioning of the store

Name Function
_ab Used in connection with access to admin.
_secure_session_id Used in connection with navigation through a storefront.
cart Used in connection with shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
secret Used in connection with checkout.
secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.
_shopify_u Used to facilitate updating customer account information.

Reporting and analytics

Name Function
_tracking_consent Tracking preferences.
_landing_page Track landing pages
_orig_referrer Track landing pages
_s Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics relating to marketing & referrals.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_y Shopify analytics.
_y Shopify analytics.
Google analytics

You can read more about how Google uses your Personal Information here: can also opt-out of Google Analytics here:

 The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as

Do not track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.


We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

Minus Eyes, Neptune Street, LS9 8DW, United Kingdom

Last updated: March 2021