Sustainability

We’re not about putting profits before the planet and we’ve looked to make responsible choices we're proud of when it comes to our glasses product development and its environmental impact. 

Are we perfect just yet? No, but this is an area we will continue to focus on throughout our eyewear supply chain and business operations. Explore some of our choices below:

The main material that most glasses styles are made of is not typical plastic - it’s called cellulose acetate which is a bioplastic. It’s a natural, bio-based material that is biodegradable. Our glasses are made of the finest Italian acetate, supplied by Mazzucchelli (name drop), and we’ve selected colours from their most sustainable M49 range. You can read more about the material here.

Acetate is hypoallergenic and pliable, making it the perfect choice.

Cutting out frame templates from acetate sheets creates excess waste material, which gets recycled into new ones.

Our current manufacturing operation is based in Asia.

Millions of tons of dummy lenses (the ones in the frames when you try them on) end up as waste each year. We’ve chosen a bio demo lens that biodegrades in 5 years into carbon, water and organic matter.

Our cases are made from recycled materials - mainly plastic bottles (rPET fabric).

They're finished off with laser engraved branding, eliminating the need for extra labelling materials. Wherever we can, we look to take away, instead of add on and embellish.

And finally, when they're making their way to us, they fold down flat. Which means taking up less room in transportation vehicles.

Our glasses cloth that comes with each pair of specs is made from recycled plastic (rPET), and wrapped in a paper pouch (not a plastic one). This makes a great microfibre material to keep your lenses smudge and scratch free. 

When you put materials in the washing machine, textiles shed fibres and microplastics. To minimise this, try to keep your cloth clean so you wash it less. Basically, don’t keep it in roaming around free in the bottom of your handbag or gym kit!

If you've already got a million of these at home, and would not like to receive one with your order, let us know.

Our glasses get delivered to us in individual biodegradable polybags - not the standard plastic ones.

Your glasses will get posted to you in a postal tube which is; made to measure, chemical free and made from recycled materials.

It's perfect for protecting your glasses in transit, and re-using if you choose to post your glasses back to us for lens fitting services.

We don't send you a returns label in your delivery - we only arrange one for you if you'd like to organise a return. Because it might be a waste.

We do include some printed information in your order which covers how to look after your specs, and a lenses measurement checklist. Some of these elements are required in order to meet product labelling standards. This is created using a heat transfer printer (which means no ink) and is printed on BPA free paper.

You'll also receive a full receipt by email.

We've selected Royal Mail as our delivery partner as reports show they rank top when it comes to being carbon conscious. With thousands of 'feet on the street' posties, their use of electric vehicles and future commitment to cut their impact further, they are the one for us.

The hosting our website runs off, is powered by renewable energy.

We're also very aware of how things like image file sizes and efficient user journeys can effect the amount of digital pollution created by using our website. We aim to optimise this and stick to best practise.

Prescription lenses are made from specialist plastic. There isn’t a way to get around this but it does make it arguably one of its best uses.

Our lens partner is based in the UK.

What you can do

If you're a glasses wearer, then there's also a few bits you can do to make your eyecare more eco-friendly.

Yes this is actually possible! Check with the company you buy them from as they may have a scheme. Also, don’t flush them down the loo after you’ve taken them out because they are made of plastic which will break down in water systems.

You can donate and recycle old glasses at lots of places - search online for where might be easiest for you.

To minimise washing and the impacts of fibrous microplastics being released into the environment, keep your cloth in a safe and clean place.

Taking good care of your glasses including keeping them clean will prolong their life. Don't use any ordinary bit of material to clean the lenses, as this might damage the coatings. You've been told!

Ask us for more info

Let us know if there's anything else you'd like to know about, suggest or see included on our site - get in touch.