Blue background

Our story


I SEE you

Charlotte Dickinson, Minus founder

Our ultimate goal is to become the most inclusive eyewear brand, and hopefully this is just the beginning. We'd love to hear the problems you've faced when picking your specs. Get in touch.


How we've designed the collection

Thank you, next (projects)

Higher minus

We're looking into frame designs that are optimised for over -10 prescriptions.

Asian fit

We're hoping to re-work the classic Power collection and bring out a second fit.

Flashing red lights

A global problem

The Myopia issue

Short-sightedness is a huge health and economic issue, getting worse at a scary rate. It needs more awareness and support - something we want to advocate and influence.