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Our story


I SEE you

Charlotte Dickinson, Minus founder


How we've designed the collection

Our ultimate goal is to become the most inclusive eyewear brand, and hopefully this is just the beginning. We'd love to hear the problems you've (literally) faced when picking your specs. Get in touch.

Thank you, next (projects)

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Higher minus

We're looking into frame designs that are optimised for over -10 prescriptions.

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Asian fit

We're hoping to re-work the classic Power collection and bring out a second fit.

Responsible decisions about our environmental impact are important to us. Take a look at how we're keeping an eye on the planet - sustainability.

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A global problem

The Myopia issue

Short-sightedness is a huge health and economic issue, which is getting worse. It needs more awareness - something we want to advocate and influence.