Privacy policy

We collect certain information in different places across the website, depending on what services and functionality you choose to use:

EMAIL SIGN UP FORM

Data 

Category 

Purpose 

Basis for processing

Email address

Personal data 

Email communications for product and news updates - we may share this information with a third party (an email service provider) in order to email you in the future

Consent
CONTACT FORM 

Data 

Category 

Purpose 

Basis for processing

Name

Personal data 

To address and identify you, should a response be required or followed up on

Legitimate interest

Email address

Personal data

To contact you with a response, if you require support or have asked a question 

Legitimate interest

Message 

/

Upon reviewing the message, we will determine what types of personal data it includes (if any) in order to deal with it compliantly

Legitimate interest
GLASSES FRAME OR ACCESSORIES PURCHASE 

Data 

Category 

Purpose 

Basis for processing

First and last name

Personal data

Identify an order and to address you in communications

Consent

Email address 

Personal data

Keep you informed about your order e.g. summary & status

Consent

Postal address 

Personal data

To send your order to

Consent

Billing address

Personal data

For payment purposes 

Consent

We share this information with Shopify, as they provide the website platform and server hosting. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also share certain information with Royal Mail via a Click & Drop website integration, in order to print postage labels and provide you tracking updates. You can view their Privacy policy here: https://www.royalmail.com/privacy-notice. 

    Your data will be held for the time period of up to 3 years, after which point it will be securely destroyed.

    Your data rights

    Under data protection law, you have rights including:

    • Your right of access: you can ask us for copies of your personal information
    • Your right to rectification: you can ask us to rectify personal information you think is inaccurate or absent
    • Your right to erasure
    • Your right to restricting processing
    • Your right to object to processing
    • Your right to data portability

    You are not required to pay any charges for exercising your rights. If you make a request, we have 1 month to respond to you. Please contact us at hello@minus-eyes.com if you wish to make a request or complaint.

    You can also contact the ICO if you are unhappy about the use of your data: www.ico.org.uk

    Cookies

    A cookie is a small amount of information that’s downloaded to your computer or device when you visit our site. We use a number of different cookies, including functional, performance and analytics. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

    We use the following cookies to provide our services:

    Cookies necessary for the functioning of the store

    Name Function
    _ab Used in connection with access to admin
    _secure_session_id Used in connection with navigation through a storefront
    cart Used in connection with shopping cart
    cart_sig Used in connection with checkout
    cart_ts Used in connection with checkout
    checkout_token Used in connection with checkout
    secret Used in connection with checkout
    secure_customer_sig Used in connection with customer login
    storefront_digest Used in connection with customer login
    _shopify_u Used to facilitate updating customer account information

    Reporting and analytics cookies

    Name Function
    _tracking_consent Tracking preferences
    _landing_page Track landing pages
    _orig_referrer Track landing pages
    _s Shopify analytics
    _shopify_fs Shopify analytics
    _shopify_s Shopify analytics
    _shopify_sa_p Shopify analytics relating to marketing & referrals
    _shopify_sa_t Shopify analytics relating to marketing & referrals
    _shopify_y Shopify analytics
    _y Shopify analytics

    _ga

    _gid

    _gat

    Google Analytics to measure things like visitors and page views. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
    gtag Global site tag by Google, which allows the transfer of event data to Google Analytics and Google Ads - basically so we know if a Google ad has caused a sale.
    Meta pixel Pixel that connects up with our Meta ads account, so we can track subsequent sales and re-target visitors on Facebook and Instagram. You can review your Facebook ads settings at any time by updating your preferences.

    The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

    You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

    Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu.

    Upon visiting our site, you will be presented with a consent banner which allows you to accept or decline our use of cookies.

    For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

    Do not track

    Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

    Changes

    We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

    Contact

    For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@minus-eyes.com or by mail using the following address:

    Minus Eyewear, PO Box 421, Leeds, LS14 9JY

     

    Last updated: January 2024